Publishing More Beats Without Working More Hours
Most producers do not have a beat making problem. They have a publishing problem. There are finished beats sitting in folders that never went live, or went live on one platform and not the other three, because the admin was more effort than it was worth that week. This guide is about what that costs, and how to work out the number for yourself.
Publishing time is a cap on output
If publishing a beat properly takes about forty minutes and you have four hours a month to spend on it, you can publish six beats a month. Not because you can only make six, but because you can only ship six. The rest stay in the folder.
That is worth sitting with. The bottleneck is not your creativity or your speed in the DAW. It is a data entry queue. And when the queue gets long, the thing that gets cut is usually not the beat, it is the thoroughness: one platform instead of four, lazy tags, no stems, no licence pricing set properly. Which quietly costs you the sale anyway.
What removing the cap does
Take the same four hours a month. At about thirty seconds of your involvement per beat, those four hours no longer limit anything. Your output becomes limited by how many beats you actually make, which is where the limit should have been all along.
Every beat that goes live is a listing that can be found, on four platforms instead of one. More listings is more surface area, and more surface area is more chances for the right artist to land on the right beat.
Work out your own number
Here is the arithmetic. Use your own figures, not anyone else's.
Start with your average revenue per published beat over the last year. Take your total beat income and divide it by the number of beats you actually put live. That number is usually smaller than producers expect and it does not matter, because what matters is what happens when you multiply it.
Now take the number of finished beats you did not publish, or published to only one platform, because you ran out of time. Multiply the two together. That figure is the cost of your publishing bottleneck, and it is the money that was already sitting on your hard drive.
What producers using Audia have reported
Producers who moved their publishing onto Audia have reported over $1,800 a month more in beat sales than before they started using it.
The mechanism behind that figure is the one described above. It is not that the beats got better. It is that the finished beats already sitting in folders went live, across all four platforms rather than one, with licence pricing set properly on the marketplaces instead of left at defaults.
Your own number will differ, because it depends on your average revenue per beat and on how many finished beats your admin time is currently keeping offline. Run the arithmetic above against your own figures and you will get your own answer. What does not change is the shape of it: the catalogue you have already made is worth more when all of it is live.
Volume alone is not the whole answer
Being honest about this matters. Publishing more beats does not automatically sell more beats. A bad beat published four times is still a bad beat. What removing the bottleneck does is stop your admin capacity from being the thing that decides which of your work the world gets to hear. The music still has to be good, and the metadata still has to be accurate, which is why it is worth getting those right in a preset once rather than improvising them at midnight.
Frequently asked questions
How much more do producers make after automating publishing?
Producers using Audia have reported over $1,800 a month more in beat sales than before they started. Your own figure depends on your average revenue per beat and how many finished beats your admin time is currently keeping offline, so run the arithmetic on this page against your own numbers.
How do I work out what my publishing bottleneck costs me?
Take your total beat income for the last year and divide by the number of beats you actually published to get an average per beat. Multiply that by the number of finished beats you did not publish because you ran out of time.
Does publishing to four platforms sell more than one?
It gives a beat more places to be found, which is more chances at a sale. Two of the four are marketplaces where licence pricing is set, and two are discovery platforms. They do different jobs.
How many beats can I publish with Audia?
Six a month on Starter, sixteen on Pro and thirty on Industry. Pro handles batches of up to five at once and Industry up to ten.
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